Before you get started on pre-production, you’ll need to establish a plan. Having a clear strategy in place is essential for ensuring your video content aligns with overarching business goals.
Set clear goals, understand your audience, and decide which formats and distribution channels to include in your video production campaign.
Here are some questions to create clarity:
The more specific about how you’ll measure success, the greater the chance you'll achieve your objectives. Some metrics can include total video views and shares, brand reach, any sales or new customer acquisition attributed to a video campaign, and more.
Having a clear goal for each video campaign makes it easier to determine the messaging, visual assets, and budget required to produce the video.
Defining Goals and Objectives:
The goal for the project and outline the narrative. What is the core objective? How does this video help achieve a specific goal?
Rough budget and timeline: A big-picture overview of the project’s budget and timeline.
Roles and responsibilities:
Script and Storyboard.
Detailed budget and equipment list.
Outlining the production schedule and shot list.
This is the stage where the cameras are rolling. Production should include:
Post-production takes all the raw film footage and sound recordings and brings everything together as specified in the Storyboard.
Promotion will vary based on your content strategy and the goals associated with a project. Workflows often include the following steps.
Depending on where the videos will be promoted, the video may need to output in different lengths, aspect ratios, formats, and resolutions.